Brevity matters in Business Communication. No busy person
wants long stories. Infact, they want you to tell them how long the
conversation will take. You will want to make sure you are giving the right
impression about whatever you are selling quickly.
If you are a sales person, please don’t tell me about your
home town, your wife and children, the company you work for or even the
product. I don’t care! Nobody probably does. Tell me what I will benefit from
the product. Its all about me here! How does it affect me? Mind you, when you
get to have my precious time (which is so costly) in your hands just make sure
your expression doesn’t give you away. You might need your body language to
express your absolute confidence in the fact that what you’re selling will
changer my life forever!
In the Business World, from interview processes when you
want a job to convincing a potential customer, you have to make sure you
“glitter” (like shine shine bobo – Star!) within the shortest possible time.
In summary, permit me to say it this way; if it is really
worth selling, then “drop it like its HOT!”
For more on business communication read on http://forbes.com/sites/amyanderson
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